Schedule

Print
Thursday, March 30, 2017
7:00am to 8:00am Registration/Continental Breakfast
8:00am to 9:00am Understanding the Dynamic Publishing Industry

Julie Silver, MD

9:00am to 10:00am Writing a Nonfiction Book Proposal

Julie Silver, MD

10:00am to 10:30am Short Stuff: Crafting Compelling Blogs, Blurbs, and Bios

Susan Aiello, DVM

10:30am to 10:50am Break

Refreshments provided

10:50am to 11:20am Successful Publishing: Advice from Past Course Participants

(Panel Discussion)

Moderator: Julie Silver, MD

11:20am to 11:50am Making Science Super Interesting: Strategies to Bring Research to the Public in an Inviting Way

Holly Parker, PhD

11:50am to 1:15pm Lunch break
1:15pm to 2:15pm Advice from Editors on Publishing

(Panel Discussion)

Moderator: Julie Silver, MD

2:15pm to 3:00pm Introduction to Self-Publishing: An Exciting and Evolving Option

Randy Kamen, EdD

3:00pm to 3:45pm How to Use Elements of Memoir Writing in Narrative Nonfiction and Self-Help Books

Julie Silver, MD

3:45pm to 4:00pm Break

Evening Workshops (optional)

4:00pm to 5:15pm Developing and Delivering Persuasive Pitches: Oral Book Pitches & Elevator Pitches

Julie Silver, MD

Receptivity to a book or a business idea often hinges on a minute or two in front of the right people. Oral book pitches and elevator pitches can be defining moments for your work. This workshop helps you make the most of that pivotal moment.

At this workshop, participants get expert advice to develop and refine their pitch. Further practice is offered during breaks on Friday, and then, on Friday afternoon or Saturday morning, participants are given 70 seconds to verbally pitch their book (or other idea) to a panel of editors, literary agents, and publishing professionals. At the conclusion, the panelists provide instant, constructive, written feedback designed to help you hone your pitch.

Please note:

♦ You may attend this workshop and develop your pitch, but opt not to deliver your pitch to an audience on Friday or Saturday.
♦ No on-site registrations will be accepted for this workshop.
♦ This workshop is limited to the first 100 registrants.
♦ Some past participants of this course have had editors and agents sign deals on ideas they pitched during this session.

5:15pm to 7:00pm Dinner break
7:00pm to 8:45pm Writers Workshop A

Course Faculty

Boost the impact of your writing by having it critiqued by a publishing professional who is an expert in healthcare publishing.

Workshop instructors will review a sample of your writing that you are invited to submit (this is optional) approximately one month prior to the course. During the workshop, the instructors lead small-group discussions—with no more than nine attendees—about the strengths and opportunities for improvement in each participant's writing sample.

Not only do you receive valuable feedback on your own writing, but gain crucial insights from the discussion of your peers' writing. You are invited to participate even if you don't have a writing sample—the tips you get from the critiques of others' work make it well worth attending.

Note: Most Writers Workshop participants elect to register for both workshops A and B on successive evenings. While this is not required, it is recommended, as we ensure you get a different expert critiquing your work each evening so that you get twice the insight and ideas to strengthen the impact of your writing.

Friday, March 31, 2017
7:00am to 8:00am Continental Breakfast
7:00am to 8:00am Pitches Practice Session

(for Thursday workshop attendees)

Julie Silver, MD

8:00am to 9:00am The Role of Literary Agents in Publishing

(Panel Discussion)

Moderator: Julie Silver, MD

9:00am to 10:00am Writing Powerful Prose in Narrative Nonfiction and Memoir

Regina Brooks

10:00am to 10:45am Making English Move

Susan Aiello, DVM

10:45am to 11:15am Break

Refreshments provided

10:45am to 11:15am Pitches Practice Session

(for Thursday workshop attendees)

Julie Silver, MD

11:15am to 12:00pm How to Get Your Message Out in Today's Changing Media Environment

Rusty Shelton

12:00pm to 1:15pm Lunch break
12:00pm to 1:15pm Pitches Practice Session

(for Thursday workshop attendees)

Julie Silver, MD

1:15pm to 1:45pm Narrative Writing in Healing: The Power of Stories

Elizabeth Rider, MD, MSW

1:45pm to 2:30pm From Draft to Craft: Writing Books That Heal

Joseph Shrand, MD

2:30pm to 3:15pm The Irresistible Power of Strategic Storytelling

Kindra Hall, MA

3:15pm to 3:45pm Break

Refreshments provided

3:15pm to 3:45pm Pitches Practice Session

(for Thursday workshop attendees)

Julie Silver, MD

3:45pm to 5:30pm Elevator & Oral Book Pitches

(All course participants may attend)
Julie Silver, MD

5:30pm to 7:00pm Dinner break

Evening Workshop (optional)

7:00pm to 8:45pm Writers Workshop B

Course Faculty

Boost the impact of your writing by having it critiqued by a publishing professional who is an expert in healthcare publishing.

Workshop instructors will review a sample of your writing that you are invited to submit (this is optional) approximately one month prior to the course. During the workshop, the instructors lead small-group discussions—with no more than nine attendees—about the strengths and opportunities for improvement in each participant's writing sample.

Not only do you receive valuable feedback on your own writing, but gain crucial insights from the discussion of your peers' writing. You are invited to participate even if you don't have a writing sample—the tips you get from the critiques of others' work make it well worth attending.

Note: Most Writers Workshop participants elect to register for both workshops A and B on successive evenings. While this is not required, it is recommended, as we ensure you get a different expert critiquing your work each evening so that you get twice the insight and ideas to strengthen the impact of your writing.

Saturday, April 01, 2017
7:00am to 8:00am Continental Breakfast
8:00am to 9:00am Elevator & Oral Book Pitches

(All course participants may attend)
Julie Silver, MD

9:00am to 10:00am How to Effectively Use Social Media to Get Meaningful Results

Rusty Shelton

10:00am to 10:20am Break

Refreshments provided

10:20am to 11:10am Publishing Is Changing the Way Medicine Is Practiced

Julie Silver, MD

11:10am to 12:00pm A Plan to Get Your Work Published This Year

Julie Silver, MD

12:00pm to 1:00pm Lunch break

Afternoon Workshops (optional)

1:00pm to 4:00pm Advanced Workshops (choose one)

Advanced Workshops are optional 3-hour small group sessions (between 10-25 attendees) focusing on higher-level publishing skills.  You can customize your learning experience, choosing a workshop from among the following that aligns with your writing or publishing goals.

 

Social Media Bootcamp
Rusty Shelton

A special 3-hour immersive workshop for healthcare professionals that want a current understanding of the uses, career-building attributes, infrastructure, time requirements, benefits, and risks of social media. The velocity of communications is also examined—how you can garner attention in as little as one week.  Take home resources to start or refine your social media infrastructure, including your website, blog, Twitter account, Facebook page, LinkedIn profile, Google+, and Pinterest presence.

Writing a Winning Book Proposal
Martha Murphy and Lisa Tener, MS 

Led by award-winning authors and writing coaches, this 3-hour workshop offers expert recommendations to capture an editor's attention in the first few lines of your writing. Optimize the content, length, and approach of your book proposal while capturing your passion and staying true to your unique voice. 

Techniques to Maximize Creativity 
Shelley Carson, PhD

This special, 3-hour workshop focuses on the writer's creative process and how this process can be enhanced to improve your work. The workshop leader, an expert in behavioral/neurocognitive approaches to creativity, will educate you about the specific brain activation states associated with creativity and how they engage when you are writing. Participants leave this workshop with specific techniques to enable them to maximize their creative efforts in their limited writing time, and to avoid “writer’s block.”

Memoir Writing
John Hanc

This interactive 3-hour workshop delves into techniques of memoir writing and will help you to make your personal narrative stand out. The topics covered include, but are not limited to: the construction and value of narrative voice; the five essential ingredients of the first-person essay; how to read your own work as an editor would; and how research can bolster your writing.

Transforming Your Writing from Good to Great
Susan Aiello, DVM

This 3-hour skills-development workshop helps participants take their writing skills to the next level.  Explore how word choice affects the precision and clarity of your writing and how misused words can compromise its credibility.  Get professional advice on commonly cited rules of sentence structure that can be overlooked versus those that cannot. Leave this workshop with concrete ideas to improve your writing by identifying and correcting jargon, obfuscation, and verbosity.

Getting Started in Self-Publishing
Randy Kamen, EdD

Many of the hurdles and barriers to get traditionally published have led prospective authors to explore self-publication as an effective means for delivering their content and message. This 3-hour strategy-based workshop takes writers who are considering self-publication out of the mire of this complex and confusing undertaking. Learn practical, realistic solutions, strategies, and tips––and feel empowered as you move through this exciting process.